The Color Run’s inaugural Superhero Tour is bringing a power-packed 5km fun run to the streets of Soweto on the 23rd of April at 10:00am. Less about your 10-minute-mile and more about having the time of your life, The Color Run is a five-kilometre, un-timed event in which thousands of participants, or “Color Runners”, are doused from head to toe in different colours at each kilometre. With only two rules, the idea is easy to follow:

  1. Wear white at the starting line!
  2. Finish plastered in colour!

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This year the quirky theme encourages runners young and old to step into spandex and don capes and masks while participating in the happiest 5K on the planet.

Color Run Soweto

“We are unleashing everyone’s inner hero,” says national event co-ordinator, Trevor Latimer. “Participants are encouraged to use The Color Run as a platform for good. Whether it’s raising awareness for a good cause or raising funds for charity or even simply acknowledging that you live with Supermom, this year we celebrate the Superhero in us all.”

“The world debut of The Superhero Tour will be happening in Soweto, South Africa,” says Charl Nel, head of communications at Capitec Bank, who are the headline sponsors of the event. “We are encouraged by being a part of this movement that has inspired thousands to put on their takkies, get active and support their communities across South Africa and the world, The Color Run is known as The Happiest 5K on the Planet – and it’s easy to see why.”

Color Run Soweto

After Color Runners complete the race, the fun continues with an unforgettable Finish Festival. This larger than life party is equipped with music, dancing, and massive colour throws, which create millions of vivid colour combinations. This is the best post-5k party on the planet!

To experience the magic of The Color Run for yourself, fly over to www.thecolorrun.co.za to find out more. There is also information online on how you can win a trip for two to The Color Run in Paris – look out for this on the competition page of the website. Ticket sales are open – and are limited.

 

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